Abandoned cart reminders
Included with the E-commerce plan. When a shopper leaves items in their cart, RepCapture sends one gentle reminder, with a coupon if you want.
Turn it on
- In the app, open Settings and find Abandoned cart reminders.
- Tick Send a reminder when a shopper leaves items in their cart, choose how long to wait, and save.
- Make sure your business mailing address is filled in (under Automatic follow-up email). It is required in the footer of marketing email.
- Click Email me a preview to see exactly what shoppers will get, then change the subject and message if you like.
How it reads carts
There is no single standard for shopping carts, so RepCapture tries several, in this order:
| Source | Works on |
|---|---|
| Your site tells us (one line of code) | Any custom cart. See below. |
| Google Analytics 4 ecommerce events | Most shops that use Google Tag Manager or an analytics plugin: add_to_cart, view_cart, begin_checkout, purchase. |
| The shop’s own cart | WooCommerce, BigCommerce, Magento. |
Nothing to install beyond your RepCapture snippet. After you switch it on, add something to a cart on your shop: the card in Settings says Seeing carts and which method worked.
Carts that are not on a standard platform
Some shops use their own cart (for example the florist sites built on Teleflora). RepCapture then reads the cart page itself: it recognizes the lines, names, prices and links in the page. Known platforms have a ready-made mapping; for others it tries to work it out from the page. If a cart still isn't read correctly, email us and we will map it, usually the same day, and it then works for every shop on that platform.
How it knows the email
A reminder can only go to someone whose email we know. RepCapture picks it up when a shopper types it into your checkout (or into any form on your site, such as a newsletter signup or contact form). It reads only the email, and only on checkout-looking pages or while there is a cart.
Plan and sending limits
Cart reminders are part of the E-commerce plan, $149 a month per site. Each site can send up to 300 reminders a day. If you need more, each extra 300 a day is $49 a month: just ask. The limit protects your sending reputation, and a reminder that is held back is sent the next day if the cart is still open and recent.
See it in your own analytics
The link in every reminder is tagged, so visits that come from it show up in Google Analytics (and most other analytics tools) as their own source. The tags are utm_source=repcapture, utm_medium=email and utm_campaign=abandoned_cart. In Google Analytics 4, open Reports → Acquisition → Traffic acquisition and look for the source repcapture / email. Purchases you track there are the ones that came back through a reminder. If your cart link already has its own tags, we leave them alone.
When a reminder is sent
- The cart has been quiet for the time you chose (30 minutes to 24 hours), and is less than three days old.
- We know the shopper’s email, and they have not unsubscribed.
- Only one reminder per cart, and at most one email per person per week.
- Anyone who bought is never emailed. We recognize thank-you and order-confirmation pages automatically; add your own address in Settings if yours is unusual.
- The footer always includes your business name, mailing address and an unsubscribe link.
Adding a coupon
Create the coupon code in your shop first (for example COMEBACK10), then enter it in Settings. The message uses it wherever {coupon} appears. Leave the field empty to send no coupon. RepCapture does not create coupons inside your shop for you yet.
Custom or unusual carts
If your shop does not report ecommerce events and is not one of the platforms above, add one line wherever your cart changes (or in the cart and checkout page templates). Prices are in dollars:
And on the order-confirmation page:
Call lrCart({ items: [] }) when the cart is emptied.
Privacy and consent
- Cart contents are recorded like the rest of your site’s activity and are shown on the shopper’s timeline in your dashboard.
- Browsers that send Global Privacy Control are skipped for email capture.
- Your responsibility: mention in your privacy policy that you email shoppers who leave a cart. In some places, including the EU and UK, you need the shopper’s consent first. Check the rules where your shoppers live, and have your wording reviewed.